Industry News

Spotify today extended its programmatic advertising partnership with Amazon, adding podcast inventory to the direct integration between the Spotify Ad Exchange and Amazon DSP for the first time. Spotify also opened its inventory to advertisers in Australia and Japan for the first time, covering both audio and video formats in those markets, while extending video availability specifically to India. Spotify's podcast network reaches an audience with 90% unique reach relative to its ad-supported music tier, meaning the substantial majority of podcast listeners on the platform do not overlap meaningfully with the listeners reached through music inventory alone.