The integration enables advertisers who are buying through Amazon DSP to access Triton-powered digital audio, podcast and streaming inventory, while incorporating Amazon’s authenticated first-party shopping, browsing and streaming signals into campaign planning, targeting and measurement. “Amazon’s addition to our programmatic marketplace gives advertisers a new, data-rich way to reach premium audio and podcast audiences at scale,” Triton President/CEO John Rosso says. The integration extends Triton’s growing roster of programmatic partners.