Industry News

The update follows an April update that grouped results by product category rather than by name, and it marks the first time Amazon has surfaced retailer identity within its own attribution product, according to the launch announcement published on Amazon's advertising site. Amazon introduced product category-level breakouts to Omnichannel Metrics in April 2026, using the same exposure-based methodology to show advertisers which product categories, rather than which specific stores, their campaigns were driving purchases within. Amazon's announcement does not address this question directly, and advertisers evaluating the feature will likely need to test it against their own retail partner mix to understand where the granularity holds up and where it does not.

What the robots do is more ordinary you might expect. Amazon says about 75 percent of its deliveries worldwide get some help from robots. The neat line is that a million robots are catching up to Amazon’s roughly 1.5 million employees.

Amazon opened a new delivery station in Great Falls as the company said Montanans can expect faster deliveries. Amazon officials joined state and local leaders for the opening of the 35,000-square-foot facility on Friday.

Amazon opened a new delivery station in Great Falls as the company said Montanans can expect faster deliveries. Amazon officials joined state and local leaders for the opening of the 35,000-square-foot facility on Friday.

According to an Amazon spokesperson, the company's new facility in Champlain is now open.